Website Terms, Privacy Policy and Accessibility Statement – A.L.M.A. Express

About the business: A.L.M.A. Express (hereinafter: "the business" or "the company") is a licensed dealer No. 300312121, operating the website
www.almaxpress.com (hereinafter: "the website") for the purpose of coordinating taxi and shuttle services in Israel, as well as brokerage services in the sale/purchase
of shuttle vehicles. You can contact us by email: almaxpress.taxi@gmail.com. Your use of the website constitutes full agreement to the terms
detailed below, without the need for additional active approval, and therefore if you do not agree to the terms - you must refrain from using the website
not in accordance with its terms. These terms and the website and all content therein are formulated in the masculine form for convenience purposes only and are aimed at all genders equally.
1. Terms of use of the website
1.1 Definitions and content of the service
1.1.1 Shuttle and taxi services: The website serves as a platform for coordinating and ordering trips in taxis and shuttle vehicles in Israel,
for End users from Israel and abroad. ALMA Express is not a transportation company itself - the actual service is performed by external suppliers: independent taxi drivers, transportation companies and subcontractors. The Company acts solely as a coordinator and intermediary between the user who orders and the actual service provider. Therefore, the mere coordination through the website does not create a direct service contract between you and the Company for the trip, but rather the service contract is created between you and the driver or transportation company that will provide the trip. The Company is not a party to this agreement and is not responsible for its enforcement. 1.1.2 Transportation vehicle brokerage services: In addition, the Company may provide a platform for advertising and brokering sales or purchase transactions of taxi and transportation vehicles (commercial vehicles, minivans, etc.) between sellers and potential buyers. In this type of service, the Company also acts solely as an intermediary, with the aim of connecting third parties in a sales transaction, without itself being Sells or buys vehicles.
Responsibility for the sale transaction and the vehicle applies solely to the seller and buyer as direct parties to the transaction, and not to the company.
.1.2 Acceptance of the Terms and Use of the Site
.1.2.1 Agreement to the Terms and Conditions: Any entry to the Site, browsing it, booking a ride, registering as a user, or performing any other action through the Site constitutes confirmation on your part that you have read and understood these Terms of Use and the Privacy Policy and Accessibility Statement, and that you
agree to all of their provisions. This, without the need for additional express approval on your part (wrap-click), in accordance with the law. If you do not agree to any of these
terms, you must refrain from using the Site and its services immediately.
.1.2.2 User Qualification and Age: The services on the Site are intended for use by adults (over the age of 18) or minors who have received express consent from a parent/guardian. By registering or booking through the Site, you declare that you are legally competent to enter into
an agreement 1.2.3 Amendments and Updates: The Company may update, change or add to the terms of these Terms of Use from time to time, at its sole discretion, with or without prior notice. The updated version will be published on the Site and will come into effect from the moment of its publication. The User is responsible for updating the latest terms before each use. Continued use of the Site after an update constitutes acceptance of the amended terms. 1.3 Permitted Use and User Obligations 1.3.1 Legal and Fair Use: You undertake to use the Site and its services only for lawful purposes and in accordance with the terms of the Terms of Use. You may not use the Site in a manner contrary to Israeli or international law, including but not limited to: impersonating another person or entity, providing false or misleading information, violating intellectual property rights, violating the privacy of others, distributing illegal content (for example, defamation, incitement, prohibited pornography, violating copyrights) etc.), or any use of the site as a platform for committing a tort or offense.
.1.3.2 Security and Disruption of Activity: You undertake to refrain from performing any action that may harm the information security of the site or its systems, disrupt its proper operation, attempt to penetrate files or data that are not open to the public, or use the site's services in a manner that may unreasonably burden the company's servers. The company reserves the right to block or restrict
access of a user who has performed, or is suspected of having attempted to perform, such actions.
.1.3.3 Account and Password Information: If the site offers the option of registering and creating a user account, you must provide correct,
accurate and complete information when registering. It is prohibited to use another person's account information without authorization. The user has full responsibility to keep the login information (username and password) confidential and protect it. Any action that is performed
using your account will be your sole responsibility. You must immediately notify the company of any suspicion For unauthorized use of your account.
.1.3.4 User Content and Posting Information on the Site: If the Site allows users to post any content (such as comments,
reviews, car sales ads, etc.), you warrant that the content you post will be legal, accurate, relevant and free from any harm to a third party.
It is prohibited to post content that is illegal, offensive, misleading, of an unauthorized advertising/marketing nature, content that includes personal information of another person without their consent, or any other material that is illegal or inappropriate for the spirit of the service. The Company may
scan, monitor and delete any content that users upload to the Site at its discretion, but does not undertake to do so and is not responsible for the User Content. The sole responsibility for User Content will apply to the Advertiser. Posting User Content also constitutes a free and irrevocable license to the Company to use, edit, copy, distribute and display the Content on the Site and in its marketing channels, without Remuneration, subject to the privacy policy.
.1.4 Travel reservations and transportation service coordination
.1.4.1 How to make a reservation: The site may include online forms for making a travel reservation (future or immediate reservation),
buttons to link to external applications (such as the WhatsApp button for requesting a service), or the option to call by phone.
Filling out and sending a reservation form on the site or contacting a communication channel offered on the site will constitute a request to order travel services. The company will receive the
request and work to locate and coordinate a suitable service provider (taxi driver/transport company) for you. You may be required to provide additional
details (for example: full name, pickup address, destination, date and time, number of passengers, amount of luggage, special requirements, etc.). Please note
: Submitting a reservation request does not guarantee its approval – the company does not undertake that in any case No supplier will be found available or suitable
for the requested booking, or the service will fully meet your requirements, but reasonable efforts will be made to do so depending on the availability
of drivers and vehicles at that time.
1.4.2. Booking confirmation and changes: After receiving the booking request, the Company will confirm to you (on the website, by email, by text message/WhatsApp or by phone) if a supplier has been found and that the booking has been accepted. Only such explicit confirmation will constitute final confirmation of the booking. The Company reserves the right not to confirm a booking for any reasonable reason (such as: lack of available drivers, provision of incorrect details, suspected misuse, etc.). In the event of a change in the travel details (e.g. change of date, destination, number of passengers) after confirmation, you must immediately notify the Company so that it can update the supplier – significant changes may require re-confirmation or may not be possible close to the date of travel. Booking cancellation: As a rule, a confirmed booking can be cancelled by giving reasonable advance notice to the Company (in writing or by phone). Last-minute cancellation (e.g. less than an hour before the scheduled travel time) or no-show without cancellation – may incur a cancellation fee. At the discretion of the driver/service provider, subject to law (currently, a charge of approximately NIS 12 is applied in the event of a late cancellation of a pre-booked taxi, but this is subject to change according to the provider's policy or regulatory provisions). The Company and/or the providers may also cancel a confirmed reservation, for example due to force majeure, a malfunction, or an unexpected event - in such a situation, the Company will attempt to notify you as soon as possible and will assist, to the best of its ability, in finding an alternative, without obligation. 1.4.3. The Company's role in coordination: It is clarified that the Company serves only as an intermediary and liaison between the service requester (the passenger/user) and the service providers (drivers/transportation companies), and that the Company itself does not provide travel or transportation services. The actual service will always be performed by a third-party service provider who is independent and not employed by the Company. The Company is not a taxi driver, does not transport passengers itself, and does not bear the professional duties of a passenger transporter under any Law. Its role
is limited to coordinating the order, transferring your details to the service provider for the purpose of performing the trip, and operational support as needed. Any agreement
or contract that will be created between you and the driver or transportation provider after the introduction mediation - is between you only; the Company is not a party
to this agreement, and will not be subject to any obligation to enforce it or verify its existence. By using the mediation service, you confirm that
you are aware that you are solely responsible for any contract or transaction that will be concluded between you and any service provider, and that you
release the Company, its owners, managers, employees, and/or its agents, from any responsibility or liability for demands, claims or damages -
direct or indirect - arising from the actions or omissions of the service provider in the framework of providing the ordered service.
.1.4.4 Information about the service providers: The Company contracts for cooperation only with service providers (taxi drivers, transportation companies, etc.)
who have presented and committed to the Company that they have all The permits and licenses required by law to provide travel services (such as a valid public driver's license, a license to operate a taxi, required insurance policies for passengers, etc.). However, it is clarified that the Company does not conduct comprehensive due diligence and background checks on any provider beyond the representations provided to it and the accumulated passenger feedback. The Company does not itself verify the proper operation and safety of vehicles, driver's licenses, traffic or criminal records, etc. - and therefore cannot make a positive commitment regarding the quality, level of safety or professional competence of the service providers. However, the Company maintains general quality control: it may, at its discretion, discontinue referrals to a driver or provider about whom it has received repeated complaints or information that raises reasonable concerns about harm to safety or service, and replace him with another provider, all in the interest of maintaining a high standard of service and for the benefit of the user community. 1.4.5. Prices and pricing of trips: Any price displayed on the Site regarding a trip (e.g., price lists, trip cost estimates between destinations, or an agreed rate for a specific trip) is an estimate only for general information purposes. The binding pricing for the trip will ultimately be carried out by the taxi driver or service provider in accordance with the pricing rules set by the laws of the Ministry of Transport in Israel. According to the regulations of the Ministry of Transport and the traffic regulations, taxi drivers must operate a meter on every urban and intercity trip, and the charge will be made according to the official meter rates, including permitted additions (such as a telephone booking supplement, night/weekend rate, etc.). The meter rates are updated and published from time to time (currently, they are updated annually on April 1 according to a price control notice from the Ministry of Transport). In certain cases, for example, for private transportation services (shuttle) or booking Special, the price may be determined in advance between the service provider and you – however, even then the agreement will be based on the accepted rates and information provided to you by the company or provider. The business does not charge the passenger a direct payment via the site (unless otherwise expressly stated) – payment for the trip will be made directly between you and the driver/provider at the time of service, in cash or in a payment method that the provider allows (such as a credit card, according to the taxi payment standard). Please note: There may be gaps between the estimated price presented on the site and the actual price – due to road conditions, route changes, traffic congestion, waiting, changes in fare laws, or human error. The company does not guarantee that the estimated price will correspond exactly to the price that will actually be charged. In any case, the determining price is the legal meter price or the price that was agreed upon directly with the provider according to the law. In addition, the taxi driver is legally obliged to produce a printed receipt for the passenger at the end of the trip using the meter printer. In the event of a dispute regarding the price The trip or the method of payment, the passenger is invited to contact the company for help in communicating with the driver, but the sole responsibility for pricing lies with the service provider and in accordance with the provisions of the law.
.1.4.6 Passenger behavior during the trip: The user (passenger) undertakes to behave respectfully and politely towards the driver, to avoid interfering with safe driving, to wear a seat belt as required, and not to cause damage to the vehicle or any equipment in it. It is prohibited to load dangerous or illegal substances into the vehicle, to smoke in the taxi (in (Comply with the law on the prevention of smoking in public places), or any violent, threatening or disturbing behavior during the trip. A driver may stop a trip before reaching the destination if the passenger endangers the safety of the driver, himself or the public, or violates legal provisions. In such a case, a proportional charge may be made for the trip performed. The passenger is also responsible for the actions and omissions of his guests (if the booking was made for a third party). You undertake to indemnify the company and the service provider for any damage, loss or expense that they may incur due to your breach of your obligations or actions during the trip (for example: dirt or intentional damage to the transport vehicle, fines due to your actions, etc.). 1.4.7 Delays and delays: The company and the suppliers will do their best to meet the scheduled pick-up and arrival times. However, it should be taken into account that travel times are affected by traffic factors, weather, malfunctions and any force majeure - therefore the company or the driver do not undertake to Accurate arrival at the destination. The responsibility for planning sufficient time for the trip (e.g. to leave for the airport) lies with the
passenger. The Company will not bear any liability for indirect damage caused by a delay in arriving at the destination (e.g. missing a flight, meeting, late fee, etc.). We recommend booking a trip in advance and leaving a safety margin in case of unexpected delays.
1.4.8 Complaints and problem clarification: In the event of a malfunction or problem during the trip (e.g. driver not showing up at the designated location, poor service, accident, overcharge, etc.), the passenger can contact the Company (by phone or email specified above) as soon as possible and report the
incident. The Company will address the complaint, review the case with the service provider, and strive to assist in a fair resolution of the problem, however, the Company should not be considered as having direct legal liability towards you for an act or omission of the service provider. Any claim for financial compensation, damage repair or Other remedies due to an event that occurred during the trip – should be directed first and foremost to the service provider, the directly responsible party. The Company may, out of good faith, assist in mediating and mediating a referral, but is not itself obligated to pay compensation (except if required by law in exceptional cases). 1.5.1.1.5.1. Nature of the service: The vehicle brokerage services (hereinafter: the "Vehicle Brokerage Service") offered by the Company are intended to connect sellers of used taxi/transport vehicles with potential buyers, by posting ads on the site, transmitting contact information, and coordinating initial communication. The Company is not a car agency and is not a party to the sales transactions – its role is limited to initial liaison and assistance with the exchange of information. Any sales transaction that is formed will be managed and completed directly between the seller and the buyer, according to terms agreed upon between them in a separate contract. The Company does not represent the seller or the buyer in the transaction. (but as a neutral intermediary), and does not guarantee the quality of the transaction, the vehicle's marketability, its price, payment or delivery.
1.5.2. Posting ads and information about vehicles: A seller who is interested in posting a vehicle for sale through the site will be asked to provide information about the vehicle (such as: manufacturer and model, year of manufacture, license plate number/ownership, mechanical condition, mileage, known maintenance/accident history, photos,
asking price, etc.). The seller undertakes to provide complete, accurate and reliable information about the vehicle. It is strictly prohibited to conceal a material detail or
to provide misleading information - such an offense may be considered deception and a violation of the duty of due disclosure according to the Used Vehicle Sale Law.
According to the Used Vehicle Sale Law (Entitlement to Information and Due Disclosure), 5768,2008, every vehicle seller, private or dealer, is obliged to act in good faith in negotiations towards a transaction and is prohibited from misleading The buyer. In particular, the seller is obliged to disclose to the buyer significant details known to him about the vehicle's history and condition, in accordance with the requirements of the law (for example: presenting a certificate of the vehicle's inspection results at an authorized institute, providing information about accidents that the vehicle is known to have had, a number of previous costs, etc.). The Company is not responsible for the truthfulness, accuracy or completeness of the information provided by the seller. The sole responsibility for the content of the sales advertisement lies with the seller. However, if the Company receives a complaint or becomes aware that an advertisement contains false or misleading information, it may remove it or demand its correction. 1.5.3 Buyer's obligations: A potential buyer who applies through the website or through the company regarding an offered vehicle undertakes to act honestly and in good faith, and not to apply without a serious intention to purchase. The buyer is responsible for inspecting the vehicle prior to purchase - including performing a mechanical inspection at a reliable inspection institute, checking the ownership registration with the licensing authority, checking Liens/foreclosures at the vehicle registration office, etc.
Any reliance on information provided by the seller on the site is at the buyer's discretion and responsibility. The Company recommends not to
complete a transaction or make payment before physically meeting the seller and inspecting the vehicle to your satisfaction.
.1.5.4 Limitations of the Company's Liability in Vehicle Brokerage: It is clarified that the Company does not sell or purchase the vehicles, does not own them at any stage, and does not provide any warranty or guarantee regarding their quality, soundness, legality, etc. The Company
does not provide any representation or undertaking that a particular vehicle will indeed meet the buyer's expectations or will suit his needs. Any representation, promise or
undertaking regarding the vehicle will be made directly between the seller and the buyer within the framework of their sales agreement. The Company will not be liable for any defect,
deficiency or inconsistency that may be discovered in the vehicle being sold, even if the information regarding it was published via the site. Likewise, the Company will not be liable for
the non-fulfilment of Obligations of one of the parties (such as failure to pay the full price, failure to transfer ownership on time, etc.). The parties to the transaction
hereby waive any claim or claim against the Company in connection with the sale transaction, and undertake to resolve any dispute that may arise
between themselves, without the Company's participation, unless it expressly agrees to intervene to assist in mediation.
1.5.5. Lack of responsibility for information and third parties: All information about vehicles displayed on the site originates from third parties (sellers)
and is provided under their responsibility. The Company does not guarantee that the information is up-to-date, complete or error-free. The images of the vehicles, if displayed, are
for illustration purposes only. The contact details between the seller and the buyer will be provided with their consent, and further negotiations will take place outside the
website platform (for example, by telephone or in a meeting). Once the contact details have been transferred, the Company is not a party to the litigation and cannot monitor
the communication and The Company shall not be liable for any damage caused to either party due to misrepresentations, unfair conduct or a violation by the other party. However, if you encounter a material problem with the conduct of one of the parties (such as obvious fraud), please notify us, and the Company will consider taking steps such as removing the user from the customer list or publishing a warning, as necessary and at its discretion. 1.5.6 Brokerage fee (if applicable): Use of the vehicle brokerage services may be at no direct cost to the user of the site (buyer or seller), unless otherwise expressly agreed. The Company reserves the right, in certain cases, to charge a brokerage fee from the seller or buyer – with prior written consent – for example, as a percentage of the transaction price or as a fixed amount. To the extent that such a fee is required, this will be indicated to you before the transaction is executed and subject to your consent. In the absence of consent As such, the Company will not charge you for the brokerage service, but the Company may receive consideration from the other party seller. In any case, payment or non-payment of a brokerage commission to the Company will not change the fact that the Company is not a party to the vehicle sales contract, and does not bear any liability for the transaction itself.
.1.6 Intellectual Property
.1.6.1 Rights to the Site and Content: All rights to the Site and the content contained therein, including text, graphic design, logos, trademarks, images,
video clips, software code, databases and any other material – are owned by the Company and/or its content providers and are protected by the copyright, trademark and intellectual property laws of the State of Israel and international treaties. "ALMA Express" and other identifying elements of the business (such as logos, slogans) are trademarks and property of the business. No commercial use of the trademarks,
the Site content or any part thereof may be made without express prior written permission from the Company.
.1.6.2 Permitted use of content: Users are permitted to view, download and print content from the Site for personal and non-commercial use only, for use of the Company's services or for the purpose of impression. You may not copy, redistribute, broadcast, publicly display, sell, rent, translate, modify, reverse engineer, or create derivative works from any part of the Site or its content, unless
you have been expressly permitted to do so in accordance with the law.
.1.6.3 Content and Third Parties: The Site may also contain content provided by third parties (for example, content originating
from users, car dealers, or external advertisers). This content is owned and responsible for its creators, and its use on the Site is made under license or under exceptions permitted by law. Third-party content is not used on the Site to grant the User or any other party any right in it. If you believe that your rights Proprietary rights (in particular copyrights) have been infringed due to content appearing on the Site,
please notify us as soon as possible and we will remove the allegedly infringing content to the extent that a legal basis is found for this.
.1.6.4 User Comments and Submission Information: If the User sends the Company feedback, comments, suggestions, questions, photos, experience stories or any other information (e.g. a review of the Service), he agrees that the Company will use these items freely, without restriction, as part of its marketing materials, testimonials or service improvement, without payment. The User confirms that any such material sent is original or that he has the rights to send it, and that his sending grants the Company a non-exclusive license to use it. The Company
will not disclose the sender's name or personal information publicly without his consent, subject to the Privacy Policy.
.1.7 External Links and Referrals
.1.7.1 Outbound Links: The Site may include links (to external websites or to third-party services –
For example: a link to driver websites, transportation companies, professional guides, government websites (such as the Ministry of Transportation) or a referral button to the WhatsApp application for the purpose of correspondence with a representative. These links are intended for the convenience of users only. These third-party content and services are not under the control of the Company, are not operated by it, and the Company has no responsibility for them, including regarding their correctness, legality, availability, updating, security, privacy policy, etc. Opening an external link is your responsibility, and the Company will not be liable for any damage caused by going to an external link or using a third-party service. Inserting a link on the Site does not constitute any approval, recommendation or sponsorship by the Company of the linked site or its operators. 1.7.2 Inbound links and prohibition of framing: You may not create a link to this Site from an external source in a manner that displays its contents within a frame (framing / iframe) on another site, and you may not link to certain content on the Site in isolation. from their context (such as a direct "deep link"
to a file or image) – unless express permission has been received from the Company. In addition, the Site may not link to any site that contains illegal, offensive or infringing content.
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.1.7.3 Third-party advertisements and ads: It is possible that in the future the Site will display advertisements or offers from third parties (for example,
banners, sponsored links, etc.). These ads are the sole responsibility of the advertiser. The Company does not guarantee the reliability or content
of the advertisement, but undertakes not to knowingly accept for publication advertisements that violate the law or contain offensive content. Any transaction
that will be carried out between you and an external advertiser following an advertisement or publication appearing on the Site – will be agreed directly between you and the advertiser,
and the Company is not a party to this agreement and will not be responsible for the quality of the products/services that will be provided as part of that agreement.
.1.8 Liability, limitation of liability and indemnity
.1.8.1 No liability for the content of the site: The site and the services provided "Is-As - "in their condition as they are, without any commitment or representation
on behalf of the Company regarding their suitability for the user's needs, their accuracy, their reliability, the results of their use, or their suitability for a particular
purpose. The information on the site (including estimated prices, service availability, vehicle details, etc.) is provided as general information only and does not constitute
professional advice. The Company strives for the information to be correct and up-to-date, however, there may be errors, proofreading failures, omissions or
inaccuracies. The Company will not be liable for any damage caused by reliance on information or content appearing on the site. The user
bears full responsibility for the use he makes of the site, its content and the services through it.
.1.8.2 Availability and technological reliability: The Company makes efforts to provide high availability of the site and its services, but does not
guarantee that the site will function without interruptions, errors or malfunctions, or will be completely immune to unauthorized access, failures, data loss or other damage (including from hostile parties, viruses, etc.). If technical malfunctions occur, the Company will work to rectify them within a reasonable time. The Company will not be liable for direct or indirect damage due to temporary unavailability of the Site, communication disruptions, loss of information entered through the Site (it is recommended to keep a copy of important information), or any other technical malfunction that is not fully under its control. 1.8.3 Limited liability of the Company and release of claims: Except in cases of breach of good faith duty or intentional damage or gross negligence on the part of the Company - in which case liability will apply as provided by law - the Company, its owners, managers and employees will not be liable to you for any damage, loss, loss of profit, expense or claim of any kind, whether direct, indirect, consequential or special, arising
from the use of the site or from reliance on its contents, from the transportation services coordinated through it, or from vehicle brokerage transactions. The Company does not
bear contractual or tort liability for the actions of third parties who provide the services (drivers, transportation companies, vehicle sellers) beyond its liability as an intermediary by law. In any case, to the extent that the Company is legally liable for a legal liability for which
it will be required to pay compensation, you agree and confirm that the Company's liability will be limited to the amount you actually paid to the Company (if you paid) for the service in question, and in the absence of such payment - the liability will be limited to a maximum of 500 NIS. This limitation
does not detract from a broader limitation of liability granted to the Company by law. Some countries or jurisdictions do not allow
the exclusion or limitation of liability with respect to certain damages (for example, liability for death/personal injury) - These Terms and Conditions do not intend to override such cogent provisions, but their application is only to the extent that it is mandatory.
.1.8.4 Indemnity and User Liability: You undertake to indemnify and compensate the Company, its employees, managers and owners, as well as anyone on their behalf,
for any damage, loss, loss of profit, payment or expense (including attorney's fees and legal expenses) that they may incur due to your violation of the terms and conditions of these Terms and Conditions, or in connection with any demand, claim or claim of any third party arising from acts or omissions
that you have committed while using the Site, the transportation services or as part of vehicle transactions. For example (without derogating from the generality of the foregoing):
A claim filed against the Company following User Content that you have published, use of the Service in violation of the law, damage or loss that you have caused to a service provider or a third party during a trip, etc. - in all of which you will indemnify the Company immediately upon its first demand.
Indemnity does not detract from any Remedy to which the Company is entitled by law.
.1.9 Miscellaneous
.1.9.1 Waiver and Remedy: Failure to exercise or temporarily fail to enforce any right granted to the Company under these Terms and Conditions or by law
in a particular case shall not be deemed a waiver of the Company's right to exercise such right in the future. A waiver by the Company shall be valid only
if made in writing and expressly.
.1.9.2 Entire Agreement and Interpretation: These Terms and Conditions (together with the Privacy Policy and Accessibility Statement attached to them) constitute the entire
agreement between the User and the Company regarding the use of the Site and the Services, and supersede any prior representations or agreements. In the event of
a conflict between the provisions of the Terms and Conditions and any other posting on the Site, the provisions of these Terms and Conditions shall prevail. The section headings are provided for convenience and shall not be used
for interpretation against either party. In any event that any part of the Terms and Conditions is determined to be unenforceable or invalid, that part shall be amended as follows
Which will reflect as best as possible the intention of the parties within the framework of the law, or will be deleted - and the provisions of the rest of the regulations will remain valid and binding.
.1.9.3 Law and jurisdiction: These regulations, the website, and any dispute between the parties will be exclusively governed by the laws of the State of Israel.
The exclusive jurisdiction for any matter relating to or arising from these regulations and/or the use of the website is vested in the competent courts
in the Jerusalem District, Israel. The parties hereby waive any other local and/or international jurisdiction to the extent permitted by law.
.1.9.4 Contact: For any questions, clarifications or complaints regarding the regulations and use of the website, you can contact the website operators by email:
almaxpress.taxi@gmail.com and we will be happy to assist accordingly.
.2 Privacy Policy
A. General and purpose of the policy: This privacy policy is intended to detail how the company collects, uses, transmits and stores information regarding
users of the website and services, and what your rights are The company respects the privacy of users and operates in accordance with Israel's privacy laws, as well as in accordance with the principles of the European Data Protection Regulations (GDPR), to the extent they apply. The Privacy Protection Law, 1981- is the main law regulating the processing of personal information in Israel. The General Data Protection Regulation (GDPR) is a broad European regulation for data protection, which came into force in May 2018 and has become a global standard in the field. Although Israel is not a member of the European Union, the GDPR may apply to Israeli entities that process personal information of EU residents, thereby supplementing the requirements of Israeli law. We strive to meet the requirements of both laws to the extent relevant to our activities. B. Consent and Disclosure: By using the Site and/or submitting your details, you agree to this Privacy Policy and the collection and processing of information about you as described. To the extent that you do not agree to the Policy, you should refrain from submitting personal information and browsing the Site. If we ask you to actively indicate your consent (for example, when registering or checking the "I agree" box) – this will be considered your express consent. Please note that in cases In certain cases, the law permits the processing of information without consent (for example, when the processing is necessary to perform a contract with you, to comply with a legal obligation, to pursue a legitimate interest of the company that does not override your rights, or in the context of information that you have made publicly available on your own initiative), and therefore we may also rely on alternative legal grounds for processing in addition to consent.
C. Types of information collected:
The information we collect includes two main types: (1) information that the user knowingly provides, and (2) technical information that is automatically collected
when using the site. Below is a breakdown:
Information provided voluntarily by the user: When filling out a booking form or contacting the site, you may be asked to provide details
such as full name, telephone number, email address, details of the requested trip (for example: pick-up and destination address, description and time,
number of passengers, luggage, etc.), and other relevant details. When registering as a user (if possible), a username
and password that you define will also be collected, and profile details such as address, payment method (if payment services are supported), preferences, etc. As part of the
vehicle brokerage service, users who provide vehicle ads may provide vehicle details (as described in section 1.5.2 above)
and contact methods. In addition, any direct communication with us (by email, WhatsApp, telephone) that the user initiates - the information in it
(content of the request, questions, complaints, photos you attach, etc.) will be collected and stored to handle your request.
Automatically collected information (cookies and tracking technologies): When browsing the site, our systems and/or third-party services operating on our behalf automatically collect certain technical and statistical data, such as: the IP address of your device, browser type and version, device type, operating system Session, language and time zone, access times and date, the pages
you viewed, the actions you performed (for example: filling in fields, clicking on buttons), the page that referred you to us (Referrer),
and more. We also use cookies and similar technologies (such as local storage, pixel tags)
to collect information about your browsing habits and use of the site over time. This information includes, among other things: duration of visit,
number of visits, interactions with elements on the site, usage preferences (such as language, display settings), etc. Some
of the cookies are necessary for the proper technical functioning of the site (such as saving items in the cart, saving login to the account); others
are used for traffic analysis and measurement (see "Google Analytics" below); and others may be used for personalized
advertising purposes (see details below under "Use of Information" and "Targeted Advertising"). This technical data generally does not
identify you personally in itself, but it may be associated with personal information you have provided (for example, if you have registered or
made an order, we can link the actions to your account information).
Use of Google Analytics: The site uses Google's Google Analytics analysis tool. This tool collects information
about how the site is used - such as how often you visit, which pages you read, which other sites you visited before arriving
This website – and helps us understand usage patterns to improve the service. The information collected through Google Analytics (e.g., an abbreviated IP address) is transferred to Google and may be stored on servers outside of Israel (usually in the United States) in accordance with Google’s Privacy Policy. We do not receive any personally identifiable information about you from Google (Google Analytics provides us with primarily aggregated and anonymous data). You can read more about how Google uses data from third-party websites here: Google’s Privacy Policy. If you want to prevent data from being collected by Google Analytics, you have options such as: installing the Google Analytics browser add-on or using your browser settings to block third-party cookies. Information from third parties: In general, we do not receive or acquire personal information about you from third parties without your consent. However, we may receive information about you indirectly in certain contexts – for example, if another person has booked a trip for you and provided your name and phone number as a passenger, or if A business partner referred you to our services. Such information
will be used only for the purpose for which it was provided (e.g., coordinating travel, or providing a referral bonus). In addition, if you reached our site
through an advertising platform (such as a Facebook or Google ad), we may receive a unique click ID to understand which campaign
you came from, for analysis and marketing improvement purposes.
D. Purposes of using information:
The personal and non-personal information we collect is used for a variety of legitimate purposes in accordance with privacy laws, as follows:
Providing and operating the service: First and foremost, we use the information to provide you with the services you requested – for example,
using your contact information and travel details to coordinate a taxi or shuttle for you and provide the service provider with your
details (name, phone, pickup location, etc.) for the purpose of carrying out the trip; using your registration information to open and manage
a user account for you on the site; displaying a car ad you posted along with contact information to interested parties; and sending
updates or notifications directly related to your order (such as confirmation of order, update on vehicle arrival, receipt, etc.).
These processing
are essential for the performance of the contract or service you requested.
Without providing certain information, we will not be able to provide the service
(for example, we will not be able to arrange a taxi without your pickup address and contact details).
Improvement and personalization: We analyze browsing and usage information (such as duration of visit, pages viewed,
interactions) for the purposes of improving the services, developing new features, understanding user preferences and
adapting the user experience. For example, Google Analytics data helps us identify which pages are more popular, where
there are points where users encounter difficulties, etc.
We may also use cookies to remember
your preferences (such as language) or data you have entered, to make the next use more convenient and faster.
Marketing and advertising: If you have given your consent, Or in accordance with the relevant legal permissions, the Company may
use the contact information you have provided (email, telephone) to send you advertising/marketing mailings from time to time – such as
newsletters, service offers, promotions and updates on the Company’s services. In each mailing message sent, you will have the option
to remove yourself (“out-Opt”) from the mailing list, and the Company will stop sending you advertisements if you request. Please note: the Company
follows a “sending subject to consent” policy in accordance with the Communications Law (Bezeq and Broadcasting) 2008- (Spam Law)
– meaning that we will not send you marketing content that you did not request unless the law permits it (for example, an existing customer may receive an offer
for a similar product), and in any case, we will honor any request for removal.
In addition, the Site may use cookies and third-party tools (such as Google and Facebook) (for the purpose of
targeted advertising (Retargeting). This means: If you have visited the site, you may see our ads
on other sites/apps you browse, based on the cookie you have placed. For example, a user who has visited
a travel booking page may later receive an ad on Facebook inviting them Complete your order. These technologies
work using cookies/pixels from those third parties. The information collected (such as the fact that you visited a particular page on the site) does not identify you by name, but identifies your browser/device. You can largely control this type of advertising:
You can delete or block third-party cookies through your browser settings, as well as update yourself with the privacy policies and choices
offered by those platforms (for example, Google Ads privacy settings or Facebook ads preferences). We
operate within the policies of these platforms and do not transfer personally identifiable information about our customers to them for the purpose of targeted advertising,
except for what is done automatically through the implementation of their code on the site.
Service communication: The company will use your contact information to communicate with you regarding service, support and administrative
matters. For example, we may send you emails/WhatsApp/SMS or call you by phone to:
Confirm your order, notify you of an important change or update (such as a change in pickup time), request feedback on a completed trip, notify you of changes in the Terms and Conditions or Privacy Policy, or to respond to a customer service request you have sent.
This communication is an inherent part of the Service and is not subject to removal (unless you cancel your use of the Service altogether, for example
you close your account).
Enforcement of Terms and Compliance with Law: Information processing will also be carried out in order to comply with a legal and regulatory obligation applicable to us, for example: managing
and documenting order books and invoices for tax reporting purposes, storing transaction details in accordance with the Consumer Protection Law and the Traffic Regulations, complying with court orders or requests from authorities (such as providing data under the law to prevent money laundering, if
we are required to). In addition, the information may be used by us to protect our legal rights, including providing information to
enforcement authorities or other bodies when we believe in good faith that this is necessary to protect our rights, the safety of our users,
public safety or to prevent an offense. For example, if a user has abused the platform to commit illegal act,
we will retain the information and transfer it to the competent authorities as necessary.
Additional purposes for which we will notify: In the event that we wish to process your information for a purpose not expressly covered above, we will
contact you to request consent or notify you in the manner required by law.
E. Provision of information to third parties:
The company will not sell, rent or trade your personal information with third parties for their own purposes, except in the following cases and entities, as applicable:
Service providers for the purpose of performing the trip: As described, when ordering a trip, your order details will be provided to the taxi driver or
the transportation company that will receive the request, so that they can provide the ordered service. This information usually includes the passenger's first and last name, mobile phone number/WhatsApp (so that the driver can contact you upon pickup), address and trip details (pickup time, destination, notes such as "baby seat" if provided, etc.), as well as an ID number for the order in the system. The driver
or provider is obliged to maintain the confidentiality of the information and use it only for the purpose of performing the trip. The trip. They are not allowed to
use your details for any other purpose (such as marketing) unless you have given them express consent to do so. It is clarified that
the drivers/suppliers are not employees of the company but "independent contractors" who have sworn to act in accordance with the law and maintain confidentiality,
but the company is not responsible for their individual conduct beyond general supervision. If you become aware of misuse of information
by a driver - report it to us.
Buyers/sellers within the framework of vehicle brokerage: If you have published an advertisement for the sale of a vehicle, the contact details you provided (telephone, name,
and/or email) will be displayed on the site or provided to interested parties (potential buyers) so that they can contact you. Conversely, if you have contacted
us about a vehicle for sale, we may transfer the contact details you provided (e.g. your phone number) to the seller in order
to enable the continuation of the communication. No details will be provided beyond what is necessary to connect the parties. From the moment of delivery,
the parties undertake to use The information received is only for the purpose of checking the transaction and for no other purpose (for example, the other party's phone number should not be used to add you to an advertising mailing list without your permission). The Company does not control and is not responsible for the conduct of the seller/buyer after they have received your information - they must act in accordance with the relevant privacy and records laws as independent "database owners" if they retain the data. Technical service providers and data processing on our behalf: The Company uses various third-party services to operate and improve the Services, for example: website hosting and cloud servers, electronic mailing services (such as an SMTP provider for sending emails or SMS), data analysis services (such as the aforementioned Google Analytics), technical support and CRM tools (for managing inquiries and improving customer service), information security providers (such as an attack protection service), etc. These providers may access information about users solely for the purposes of performing their duties for us (for example, they may Your information will be stored
on the cloud servers of an external company – however, this company is contractually obligated to maintain the confidentiality and security of the information and not to use it in any way other than storage). We are careful to choose reputable and reliable suppliers and sign data processing agreements with them that comply with the requirements of the law (including the requirements of the Israeli Privacy Protection Regulations and GDPR, if necessary).
Transfer of information due to a legal requirement or legal process: If we are requested by a competent authority (such as the police, a court, the Privacy Protection Authority) to provide your personal information in accordance with the law – the company will review the request and, if required to do so,
it will provide only the information required and to the minimum extent necessary. Also, if we are required to provide information in order to exercise
our legal rights (for example, filing a claim against a user who violated the terms of use and caused damage), we will do so in accordance with the law.
As part of an organizational change: If ownership of the company (or parts of its business) is transferred to another entity, for example Through
a merger, acquisition, investment or sale of assets – the personal information we hold may be transferred as part of the transferred business assets,
but we will ensure that the recipient assumes the privacy obligations as detailed in this policy. In any case of
such a change in ownership, notice will be provided on the website or by email.
Except in the cases above, we will not re-transfer your personal information to third parties. In particular, we do not transfer personal information to overseas entities, unless this is necessary for the purposes mentioned. It should be noted that some of our technical service providers (e.g. Google) are located outside of Israel - in these cases we use providers in countries with an adequate level of protection for personal information according to the European Union decision, or we have entered into contracts with them under the terms of the Standard Contractual Clauses (GDPR) so that the protection of your information is maintained. Israel has itself been recognized by the European Union as a country providing an adequate level of protection for personal information, so that the transfer of information from Europe to Israel is permitted subject to certain exceptions. F. Information Security: The Company implements reasonable and industry-standard organizational and technical measures to protect the personal information it holds against loss, unauthorized access, leakage, or misuse. These measures include, among others: storing information in computerized databases
protected by passwords and a firewall, encrypting data traffic (TLS/SSL) between the browser and the server, limiting access to personal information to employees
and "know to need" subcontractors only, implementing work procedures and confidentiality obligations on staff, and updating systems and software
on a regular basis to prevent security breaches. In addition, the Company operates in accordance with the guidelines of the Privacy Protection Regulations (Information Security),
2017- and accepted standards. Despite our efforts, it is important to clarify that no security method is completely immune.
We cannot guarantee absolute security of the information against every possible scenario, in particular during sophisticated cyber attacks or
human errors that are not fully under our control. The user also undertakes to take reasonable precautions - for example, to choose a strong password for the personal area (if any) and keep it secret, to avoid transmitting payment method details through unsecured channels,
and to stay updated on security notifications from the Company if they are sent. In the unlikely event of a significant information security event that may
jeopardize your privacy, we will act in accordance with our legal obligation to notify you (and the Privacy Protection Authority, if required) as soon as possible.
G. Data retention:
The Company will retain your personal information only as long as it is necessary to achieve the purposes for which it was collected. , or as required by law. This means:
Information related to travel reservations and financial transactions (invoices, receipts) will be retained for at least the period stipulated in income tax and bookkeeping laws.
User profile information will be retained as long as your account is active. If you have requested to cancel your account – most details will be deleted,
except for data that the company is required or permitted to retain for legitimate purposes (e.g., records of past reservations for invoice processing, fraud prevention, legal defense, etc.).
Communication data with customer service will be retained for at least 24 months from the end of processing, unless otherwise required.
Cookie and statistics data – some cookies are automatically deleted after the end of browsing (session cookies), others
are retained for varying periods (e.g. certain advertising cookies up to 12 months, unless you have deleted them).
Marketing correspondence – we will retain proof of your consent to send mailings as long as we send you Mailing and at least one year later
(for proof purposes).
In any case, information may be retained for a longer period if it is necessary in the context of a legal proceeding, a request for permission, a dispute, etc., and until its end.
At the end of the relevant period, or if you have expressly requested it and we are not legally obliged to continue to retain it – we will delete or anonymize
the information so that it no longer directly identifies you.
H. Your rights regarding privacy:
According to Israeli law, every person is entitled to inspect, in person, or by his attorney authorized in writing or by a guardian, the information
about him held in a registered database. To this end, you can send us a request for access, and we will confirm whether we hold information about you
and allow you to inspect it, subject to identity verification and certain limitations (for example, to protect the privacy of others, trade secrets, or
intellectual property). If you find that information about you is incorrect, incomplete, unclear or up-to-date – You may contact us to request that the information be corrected or deleted. In addition, if the information is used by us for the purpose of personally contacting you (e.g. direct mailing), you are entitled under the Privacy Protection Law to demand in writing that the information concerning you be deleted from a database used for direct commercial inquiries - in such a case, we will delete your details that are used for the purpose of "managing a mailing list" only (however, we may continue to process your data in another database that is necessary for us to manage the business, under different conditions). In addition, users located in the European Union or whose data came to us from this region may also have extended individual rights under the GDPR, such as: the right to request complete deletion of the data (Erasure to Right, "the right to be forgotten"), the right to restrict processing, the right to object to processing (e.g. to object to a specific use we have made of the information on grounds of legitimate interest), the right to portability of the information (Data Portability - to receive it in a structured and commonly used format), and the right not to be subject to an automated decision that has a significant impact without the possibility of appeal. These rights are not absolute – each request will be examined on its merits in accordance with the conditions and exceptions in the applicable law. To exercise your above rights, you can contact us in writing (by email: almaxpress.taxi@gmail.com or by WhatsApp/phone 050-9122133) along with identifying information. We will endeavor to respond within a reasonable time and in any case within the deadlines set by law. Please note that in certain cases we will not be able to comply with your request, such as if deleting the information would prevent us from complying with a legal obligation or would detract from our legitimate rights to legal protection. In such a case, we will explain to you the specific reason for the refusal (unless we are legally prohibited from providing this information). If, after contacting us, you are not satisfied with our response, and in particular if you believe that your rights have been violated, you have the right to file a complaint with the Privacy Protection Authority (in Israel) or the relevant European Supervisory Authority (for residents of the European Union, (according to your country of residence). We would appreciate, however, the opportunity to address your concerns directly before contacting the authorities, and will do our best to resolve any
problems.
I. Minors: The Site and Services are not directed directly at children under the age of 16 without parental consent. We do not knowingly collect
personal information from young children. If we become aware that we have received information from a child under the age of 16 without Parents, we will delete it. If you are a parent/guardian who has noticed that their child has provided us with information without consent, please notify us and we will take action to delete it.
J. Policy Changes: The Company may change and update this Privacy Policy from time to time. When a material change is made, we will publish a prominent notice on the Site or send a notice to registered users (by email), as required by law. The updated version will come into effect on the date of its publication on the Site, and it is advisable to review it from time to time. We will update the date of the last update at the top of the document. Your continued use of the Site after the policy change constitutes your acknowledgement and agreement to the updated policy.
K. Contacting us regarding privacy: For any matter or question relating to this Privacy Policy, your personal data, the way we manage information or the exercise of your rights – you can contact us via:
Email: almaxpress.taxi@gmail.com
Mailing address: (Please contact us by email to receive the physical mailing address).
We will treat each request privately and professionally, and will respond as soon as possible.

3. Accessibility Statement
A. General and Background: ALMA Express and the Site Management consider it of utmost importance to make the Site and digital services accessible for the benefit of all The public, and in particular people with disabilities. We believe that every person deserves an equal opportunity to enjoy our services and information about them in a respectful and convenient manner. Therefore, great efforts have been made to ensure that the site will be as accessible as possible and meet the requirements of the law and standards regarding website accessibility in Israel. The site was designed and operates in accordance with the provisions of Israeli Standard 5568 – “Guidelines for Internet Content Accessibility”, at the AA accessibility level. Israeli Standard 5568 adopts the international accessibility guidelines of the Accessibility Content Web Initiative – C3W AA Level 2.0 (WCAG) Guidelines. This means that the site strives to provide accessibility adjustments for a wide range of disabilities, including people with visual impairments and blindness, hearing impairments, mobility impairments, cognitive impairments, and more. B. Accessibility adjustments made to the site: - The site is built with a proper semantic structure for screen readers. Headings have been implemented (In a hierarchical structure, lists and paragraphs in a consistent manner, to enable easy and understandable navigation using assistive technologies. Each page has a main title, and navigation between the main content areas is possible using shortcuts (such as "Skip to menu" and "Skip to content" at the top of the page). - Alternative text (Alt): For each image or significant graphic element on the site, alternative text has been defined that describes it, so that blind or visually impaired users who use screen reader software will receive a verbal description of the content. Images that are purely decorative have been marked so that they are read (presentation="role)). - Adaptation to keyboard navigation: The site allows browsing and use of all the main functions even without a mouse, using only the keyboard. You can move between links and buttons using the TAB key (and return with TAB+Shift), and activate a selection with the Enter key. The site structure is adjusted so that the focus order (when moving with Tab) makes sense and follows a logical structure The content. There is also a visual highlight for the focus location (outline focus) so that keyboard users can easily identify which element they are on. - Support for accessibility aids: The site was designed to work properly with common assistive technologies. ARIA tags were used where necessary, to improve the screen reader's interpretation of complex elements. - Design and colors: An emphasis was placed on appropriate visual contrast between text and background. The colors of the texts and buttons were chosen to maintain a contrast ratio of at least 4.5:1 as required (large text – 3:1). The site allows text size to be changed using browser functions (Ctrl+ or Ctrl-) without affecting the display. The site's structure is flexible and allows magnification up to 200% without losing information. In addition, a dedicated accessibility menu (person with hands icon) is embedded, which allows adjustments to be made such as: increasing text, decreasing text, changing Color contrast (high contrast mode with a dark background and light text, or vice versa), grayscale, highlighting links, and legible font. The accessibility menu can be opened by clicking on the icon available in the corner of the screen. It should be noted that activating some of the options may affect the design of the site, but is intended to provide a response to different needs. - Multimedia content: To the extent that the site contains videos or audio files, an effort will be made to provide subtitles (for videos) or alternative text (for audio content) for users with hearing impairments. As of the date of updating this statement, most of the content on the site is textual and visual. C. Known limitations and exceptions: Despite our efforts to make all pages and content of the site accessible, there may be areas or components that are not yet fully accessible. Here are a few possible exceptions: - Embedded documents or files: The site may contain links to download PDF files or external documents. We strive to These documents are accessible, but some (especially if they originate from a third party) may not have been fully adapted. If you encounter a required document that is not accessible to you, please let us know and we will find an alternative accessible solution (such as sending the document content in text format). - Content originating from a third party: Some of the content or components on the site may come from third-party interfaces, such as maps (Google Maps), social media components, widgets, etc. For example, the WhatsApp button on the site is a component that leads to an external application that is not necessarily fully accessible. Although we do not have full control over the accessibility of third-party products, we have done what we can to integrate them in an accessible manner (such as providing a description for the button). In any case of difficulty with an external tool, you can contact us and we will offer you an alternative way to receive the information or service. - Structure and content received before the Accessibility Law: If there is very old content (from before 2017) it may not be Fully comply with the standard. We are working to update them gradually as needed. It is important for us to note that we continue to invest a lot of effort in making the site accessible and to improve accessibility on an ongoing basis. However, it is possible that certain parts of the site may not be fully accessible, or accessibility problems may occur due to changes and updates. We are committed to correcting any known defects as quickly as possible. D. Contact and feedback on accessibility: We welcome feedback from our users. If, while browsing the site, you encounter

Any difficulty regarding accessibility, if you have a question, comment, suggestion for improvement, or request to receive information in an accessible format – we would be happy to hear from you and assist. Contact details for the person responsible for accessibility on the website: Name: Accessibility Manager on the ALMA Express website (inquiries will be directed to the business owner). Email: almaxpress.taxi@gmail.com Telephone/WhatsApp (also for text messages): 050-9122133 Telephone answering hours: Sunday-Thursday between 09:00-18:00. If there is no immediate response, you can leave a voice message or send a text/email message at any time. When you contact us, please indicate the address of the relevant page on the website, a description of the problem or request, and a means of contacting you. We will make every effort to handle your inquiry as soon as possible, and find an appropriate solution. For example, if necessary, we can provide you with the information or service via telephone, human assistance, or any other method that suits you. E. Physical accessibility arrangements (if any): We clarify that ALMA Express is an online service; we do not have a permanent reception office for the public. Most The communication is by phone/digital and the trips are collected from the customer's address. Therefore, there is no physical "branch" that customers visit. If a coordinated meeting nevertheless takes place (for example, to view a vehicle for sale), we will ensure that it is held in a place that is as accessible as possible, by individual arrangement. F. Statement update date: The accessibility statement was last prepared and reviewed on May 1, 2025. The site has been technically tested using automated testing tools. The company is committed to continuing to maintain accessibility. If there are changes to the site that may affect its accessibility, the statement will be updated accordingly. Thank you for your attention. We believe that an accessible site is a better site for everyone, and we will continue to work to provide an equal, independent and respectful service experience for all our customers.

Accessibility adjustments with the Enable plugin
This site has the Enable accessibility plugin installed, which is designed to help make the site accessible for people with disabilities. A dedicated accessibility button appears Permanently in the corner of the screen, and clicking on it opens the accessibility menu that allows you to activate a wide range of accessibility adjustments. The menu can also be opened and closed using the Esc key on the keyboard for user convenience. Among the options and functions that the extension offers:

Text size change – Enlarge and reduce the text of the content on the site according to the user's needs.

Color and contrast adjustments – Select display modes with different contrast to optimize visibility, such as monochrome (black / white), sepia tones, high contrast, black-yellow combination, and inverting the site's colors.

Keyboard navigation – Enable the option to navigate between parts of the site and links using the keyboard (for example, using the Tab and Enter keys) instead of using the mouse.

Animation pause – Turn off or stop the flashes, animations and other moving elements that may interfere with browsing.

Content highlighting – Mark and visually highlight important elements such as titles and links, to help In navigating the site content.

Readable font – Option to replace the site fonts with a more readable and accessible font, which makes the text easier to read (with the option to return to the original font).

Display adjustment – Enlarge the entire screen display to approximately 200% or reduce it to approximately 70% for maximum viewing comfort.

Mouse cursor highlighting – Increase the size of the mouse cursor and even change its color to black, in order to improve the visibility of the pointer on the screen.

Reading mode – Switch to a clean content display (“reading mode”) that allows you to focus on the text without distractions.

Show alternative text – Reveal the ALT description (alternative text) of images on the site when hovering over the mouse or permanently, so that users can receive information about the content of the images.

Additional tools – Reset all settings back to default, send accessibility feedback directly through the plugin, and also the option to change the plugin interface language (Hebrew/English) according to convenience The user.

These adjustments are designed to address a wide range of needs for users with visual, hearing, motor, cognitive, and other disabilities. For example, people with visual impairments (including color blindness or low vision) can use them to increase the readability of content and make it more suitable for them, users with hand motor difficulties can navigate the site without the need for a mouse, and people with cognitive or visual sensitivities can reduce distractions and adjust the display to their preferences.
The extension was developed and adapted to the requirements of the accessibility regulations in Israel, and supports compliance with the international accessibility guidelines (WCAG 2.0) at level AA - as defined in the Israeli standard T.I. 5568. It is important to emphasize that the extension provides a response to some of the accessibility requirements and not all of them. Therefore, its use is not a substitute for making additional accessibility adjustments to the site itself as needed. We continue to work on an ongoing basis to improve the accessibility of the site, with the aim of providing An equitable, accessible and safe browsing experience for all customers.